POCT Market Access & Device Positioning Support

Strategic consultancy to help medical device companies enter the UK POCT market with NHS-ready positioning.

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Breaking into the Point-of-Care Testing (POCT) space in the UK requires more than just a CE-marked device. POCTIFY helps medical device companies understand, position, and prepare their products for real-world adoption in NHS Trusts, community diagnostic hubs, and private healthcare settings.

This strategic consultancy package offers targeted insights into:

What NHS POCT leads look for in new devices

How to align with ISO 22870, audit workflows, and middleware compatibility

Common barriers to adoption (e.g. validation, training, traceability)

How to support tenders, pilot studies, and early procurement conversations

Integration with existing LIS or middleware systems (e.g. UniPOC, AQUre)

You’ll receive a tailored strategy brief covering how to position your device for optimal uptake, plus practical recommendations from a consultant with NHS POCT and industry experience.

What’s Included:
Market-fit review (based on current NHS POCT trends)

Positioning and messaging recommendations

Feature-to-need mapping (QC, connectivity, usability)

Tender readiness checklist

30-minute strategy call (included)

Optional add-on: competitor matrix or local validation plan

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